In the 2019/2020 Academic Year, the former King’s College London Business Club (KCLBC) embarked upon an ambitious rebranding initiative under the guidance of our President (Paul Benter). The transformation of our brand identity is showcased here, with the former and new branding on the top and bottom respectively.
The former DNA logo sought to invoke the message that ‘business was in our genes’. However, the rebranding initiative sought to highlight our roots as a student society operated by students of King’s College London. As such, we arrived at the current ‘lion with a crown’ logo – a homage to the mascot of our College, Reggie the Lion. With this unique iconography, we could reflect our student cohort’s identity whilst simultaneously invoking a sense of regality and pride.
We also updated our typography; with Zilla Slab as our header text font and Nunito as our body text font. By adopting these clean-cut fonts as seen on our marketing materials, documentation, and website, our publications could evoke a sense of formality with a modern edge.
The alternative designs and colour schemes for the branding initiative can be seen in the images below.