Speaker: Huib van Bockel, former Head of Marketing of Red Bull
Want to know how to start you own business and build a brand? Join this unique master class by one of the best marketing experts of the world. Voted both top 100 marketers in the UK and the world in 2015. He also wrote the marketing manifest: The Social Brand, about how brands should operate in today’s social era. As Red Bull head of marketing for the Netherlands, Europe, and the United Kingdom, Huib played a key role in Red Bull’s transition from an energy drink company to the media business it is today. After helping create this giant, he has now decided to take it on, with his very own energizing drink. One that is 100% natural and contains less then 50% of the sugar.
Come to this lecture if you want to learn about:
– Creating relevant and positive products.
– Creating a social brand that takes a stand.
And also learn how King’s College played a key role in the development of TENZING natural energy.
For more information on the brand follow TENZING at www.instagram.com/teamtenzing