The former CMO of Red Bull, Huib van Bockel is returning to King’s in order to discuss the mistakes and successes of launching Tenzing, an all new natural energy drink, which you can already find in King’s Cafe. Come and learn about his journey from a secure position in one of the most desirable companies in the world, to a founder within the same industry. Red Bull is known for sponsoring the craziest of ideas and sports, we’ll discuss what has Huib taken from leading their marketing division and how has he managed to enter a rather established market with his own brand. It will be definitely be a night to remember! The event will be held in room 1.11 in the Franklin-Wilkins Building and offers a limited amount of tickets, so make sure to grab yours as soon as possible! See you on Thursday!