If you’re a TikTok user, chances are that brand new dating app, Thursday, has popped up on your For You Page. The startup has weaponised TikTok for its marketing, to great success. Low costs, high returns. With only £25 and a mission to generate 1000 downloads, the company doubled downloads and racked up 154k likes and 14.6k followers. Talk about brand awareness.

@thursdaydating Our fearless & creative intern, Anya 🖤 

Join Jess Wreford for a talk on TikTok marketing and how she used creativity into real results. Explore the digital marketing strategies Thursday uses to promote their platform, including TikTok. This event is perfect for any students interested in marketing, and especially those curious about social media and digital. Use this talk to gain insights into the new frontiers of marketing and what a creative role could look like for you. As Digital Creative Lead, Jess has a wealth of experience to share.

@thursdaydating How many balloons do you reckon to take off? 🦅🎈 

The talk takes place on Tuesday 15th February at 6:30pm GMT at Bush House NE 0.01, Lecture Theatre 3. Sign up here and check out Thursday here.